Four Trends of Chinese Liquor Wine Gift Box Packaging Design

August 16, 2022

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[China Packaging Network News] The development of the Chinese liquor market has determined how the liquor gift box packaging design will develop. This is also one of the issues that are currently of concern to both the breweries and consumers. In view of China's cultural and historical background and the consumer psychology unique to Chinese consumers, the future development trend of Chinese liquor gift box packaging design can be summarized as the following four points:

(1) Cultural. Due to the long history of Chinese liquor, the expression of culture is a prerequisite for all design elements in the gift box design design of Chinese liquor.

(2) Personalization. Personalization is one of the prerequisites for the formation of differentiation. Want to stand out in many Chinese liquor brands, in contrast to other brands, you need to have a white brand personality, which is also one of the important conditions for establishing white brand value.

(3) simplification. Simplicity is an inevitable trend for all future designs, and gift box packaging design is no exception. In view of the complexity of the Chinese Liquor gift box packaging design structure, the simplification will also become the inevitable trend of future China Liquor gift box packaging design design. The so-called simple, not only for the design of the gift box packaging design, but also for the gift box packaging design materials and decoration requirements.

(4) High-grade. In the context of China's "ceremony" culture, liquor will continue to exist in China's gift market. Therefore, taking into account some people's "face" mentality, liquor as a gift, its gift box packaging design will also pursue a kind of gentrification phenomenon. As the current middle and low-end liquor market in China is almost saturated, the future market for white liquor will surely exist between high-end white spirits. Therefore, gentrification will also become one of the development trends of future Chinese liquor gift box packaging design.

According to the editor of China Packaging Network, Liquor Gift Boxes can only adapt to the needs of the market and win the best interests if they develop towards the above four trends.